Pizza Hut, Visa and Accenture in cohorts on car commerce concept
Pizza Hut, Visa and Accenture in cohorts on car commerce concept

Visa, Pizza Hut and Accenture are to collaborate on a proof-of-concept connected car that will be used to test commerce possibilities when drivers are out and about.

The concept will bring together several technologies, including Visa Checkout, mobile connectivity, Bluetooth and iBeacon, so that staff will be alerted when a customer has arrived to collect their pizza.

Takeaway food might be the initial focus of the tests, but the trio of companies have visions of their technology being adopted for everyday purchases such as fuel for the car, transit and parking or drive-through retail opportunities.

Having already implemented Visa Checkout, Pizza Hut wants to take the next step by providing menus on the cars dashboard screen with delivery and pick-up options to accompany the already-mentioned beacon technology.

Accenture’s role in the project is to develop the apps and bring the technologies together so that they are easy to use for the driver and passengers

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